8 Essential Questions that Global Marketing Managers Must Ask
The Power of International Advertising
International advertising plays a critical role in creating brand recognition for many companies, including Apple, McDonald’s, Nike, Disney and Toyota. Although advertising isn’t solely responsible for the success of these brands, it would be difficult to imagine succeeding without advertising.
International advertising plays a critical role in creating brand recognition for many companies, including Apple, McDonald’s, Nike, Disney and Toyota. Although advertising isn’t solely responsible for the success of these brands, it would be difficult to imagine succeeding without advertising.
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