Facebook and Pinterest are just two of the major social platforms that have introduced new “buy” features to encourage users to make purchases as they browse. This smart marketing strategy can directly increase sales, but it’s important to strike the right note between visible and organic. You want your website visitors to notice the buy button, but making it too “in your face” can be alienating. So consider the placement, design and call to action of that button to guide users toward clicking “buy.” We asked 10 entrepreneurs from YEC to share their best advice for incorporating a buy button
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