In the 90’s most things on the web was text-based; it’s not the case today. Consumers have a lot of options in this fast-moving world. The desire to keep moving has never been more prominent whether it is traffic on the road, fast food or even websites. Getting web users to your site is hard enough as is; it is even harder to keep them there. User experience directly or indirectly effects SEO rankings; it certainly affects consumer buying process.