Have you ever scrolled through your Facebook Newsfeed and come across an ad that was so well-suited that it felt creepy? It was like the advertiser could read your mind or had been stalking you.
Maybe you have been planning a vacation, and suddenly, you are face-to-face with a Lonely Planet survival guide. Or maybe you’re in a long-distance relationship, and all of the sudden, you see an ad of florist doing worldwide delivery.
It actually isn’t as weird as you think. Facebook knows a lot about you (and which websites you visited), and it uses that information to let advertisers target their ads to select groups of people.
As an advertiser, you can identity and reach a target audience, as long as you know which targeting options to use. I’ll be covering 20 non-interest-based targeting in this article and (hopefully) giving you some fresh ideas for your next campaign.