Despite having “only” 645,750,000 registered subscribers compared to Facebook’s 1.4 Billion, Twitter offers more advantages for businesses. Twitter’s short messaging system makes it crucial for users to deliver the heart of the message in 140 characters or less. This makes content more precise and concise whereas in other networks the message could get lost with a post that is too long. With its efficient set up and ease of use, Twitter is great in building an audience or for market acquisition purposes. These factors account for why businesses are looking more at Twitter as the preferred avenue for advertising.
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