Mistakes still stand between B2B brands and their impending success. It’s easy to avoid rookie mistakes related to blogging and social media. But the more serious ones…the ones I am going to discuss here are a bit difficult to identify. Here they are: Lack of innovative metrics Most brands are stuck with conventional metrics and don’t feel the need to invent new ones. For example, conventional B2B conversion metrics includes responses from cold leads. The new approach to marketing, however, is completely different. Cold responses are considered as good as no responses. Conversion funnel analysis is required to innovate newThe post 5 Mistakes Every B2B Brand Needs to Avoid appeared first on Blogging Tips.