Traditional companies have accepted the importance of regular blogging to maintain visibility and drive traffic to their sites. But most startups put blogging on the lower level of their priorities and budget, preferring to fight it out with the competition first than writing quality content for a blog. One underutilized strategy for marketing your startup is to build its status as a thought leader. Thought leadership is not created overnight. It takes effort and perseverance, among other things. But the benefits for your brand are enormous. You gain the loyalty and trust of your customers and can easily capture new
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