Email marketing is one of the most underrated channels for improving e-commerce marketing results. It can be used effectively not just by retail businesses, but also tech companies, startups, and any brand that relies on mass appeal. Emails are effective at selling everything from tech gadgets to beverages and fashion. Marketers are turning to automated communication tools like ConvertKit or MailChimp for help with this personalized form of marketing. These tools have rich features to send, track and measure responses to any types of marketing campaigns. What Is Email Marketing Automation? Email marketing automation is the application of technology to
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