We all know the importance of creating new content to keep our sites fresh and ranking higher in the search results. However, even with this knowledge in place… why are so many people still doing it wrong? After all, ‘content creation’ really isn’t the problem for brands and businesses online… it’s the promotion and value that goes along with it. Anyone can create content, and it’s also something we really don’t need more of. Instead, what we need is content that provides real value and continues to work for us several days, weeks and months after the initial article or
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