Many business owners and marketers have the wrong impression about content marketing. They approach their strategies from a seller’s point of view; trying to convince people to trust the business by promoting aggressive content. In its essence, content marketing involves customer-focused techniques aimed at promoting a business by showing how it can help people solve their problems through certain products and/or services. That can be done by launching unique and useful articles, blogs, videos, eBooks, whitepapers, newsletters, infographics, podcasts, social media posts, and other forms of content that add value in the online community. When people access high-quality content onThe post 8 Ways to Delight Your Customers with Content Marketing appeared first on Blogging Tips.