Goodness. I recall believing in my email inbox more than me. Still judge my email a bit too much on some days. Ditto for my email list. The big, common, crippling mistake new bloggers, struggling bloggers and even successful bloggers cower to; email list worship. Does it help to build a list? Sure. Convenience marketing. Easy for you to publish an update fast and for readers to get your update quickly and easily. But believing in something outside of you more than believing in you leads to failure. Every time. All outside of you changes. Heck; you change. Change is
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