The only way to effectively determine ROI on digital advertising is to make sure your target audience is seeing your ads. This concept is true with all forms of advertising and business — no matter if you are a blogger, business, or retail brand. At the end of the day, it’s all about getting your advertising, services, and products in front of as many people as possible… while also turning a profit in the process. While the concept of ‘business’ has not changed over the past few hundred years, what has changed is how business is done. As we look
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