Your content is one of your biggest assets as a website owner. You’ve likely invested a lot of time, effort and money into developing the best content you possibly can for your site and your readers. When you factor in keyword research, time spent researching the competition, writing or hiring writers, and editing, this is likely one of your biggest investments. It only makes sense that you should get the most mileage possible out of your content.
One way you can take your content to the next level is by making sure it stays at the forefront and continues to grab attention long after it is initially published. You can do this by repurposing old content.