_Guest post by Jade Bloom from The Content Panel

[https://thecontentpanel.com/]._



Every project manager and business owner knows that marketing requires

content. Regardless of your industry or your brand, the need for

content is a near-universal constant.



Today, customers expect your messaging to go beyond simply promoting

your products or services. They're looking for brands to supply

impartial information (and even entertainment) consistently and

continually.



If that sounds like a lot of work, you're not wrong. This is why many

brands will consider either hiring someone in-house or outsourcing the

work to a content writing service or a freelance writer.



But which option is best? We're going to take a look at a few things

to consider before committing to one option or the other. Let's get

started.



CONTENT WRITERS VERSUS COPYWRITERS



We're going to start this piece off with a little explanation of the

difference between copywriters and content writers, as the two terms

are incorrectly ...