Does influencer marketing work? These five facts don’t lie

489 days ago via RichTWood    Discuss    Marketing

What’s the first thing that springs to mind when influencer marketing is mentioned? Perhaps it’s D-list celebrities promoting products they know very little about or simply don’t use. We’ve all seen “Insta models” promoting some sort of tea they attribute their great bums and flat tums to (despite having both of these long before the product launched!)

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