In a recent roundup of predictions from the #BizHeroes community, I mentioned the need for brands to understand the relationship that ties them to their advocates and customers.
Whether we want it or not, technology has made people savvier. They now have more choices than ever. And they will take advantage of them.
Look at the state of search for example. In 2014, on Google alone, we conducted 5.74 billion queries every single day! With four in 10 online shoppers starting product research via search engines, it is no wonder organic traffic is so vital to e-commerce sites.
In an increasingly competitive social media world, how can a marketer or a brand stand out? Read this roundup for some answers.