Four Game-Changing Approaches to Mobile Marketing

via erikemanuelli    Discuss    Direct Marketing
Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity.

According to Kenshoo’s latest quarterly report on mobile app advertising, over the past year, app developers have increased their spending on Facebook ads alone by 293 percent.

A game-changing approach to mobile marketing is all about covering four key areas, explained in this post.

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