Offering customers and prospects free giveaways can be a powerful strategy to increase brand visibility, drive engagement and increase sales, especially during the holiday season. Although giving away free products may seem counterintuitive, well-executed giveaways and contests can help you achieve rapid growth. According to Shopify, giveaways have been widely successful in driving growing traffic to the platform’s blog and social media accounts, while many organizations reported an increase in revenue by employing the same strategy. We asked 13 entrepreneurs from YEC to share their best ideas for driving customer engagement and increasing sales through the use of free giveaways
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