How InsightSquared Created a Content Sub-Brand and Drove 20% Growth in Traffic

1711 days ago via jdquey    Discuss    Marketing
Marketing today is all about hard data — always looking for more page visits, higher conversion rates, and influence. However, branding remains one of the more fuzzy and ephemeral aspects of marketing. Every marketer knows it’s important. But justifying  a change to your brand can be agonizing. What if I told you creating a new ...
The post How InsightSquared Created a Content Sub-Brand and Drove 20% Growth in Traffic appeared first on A Blog for Content Marketers.

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