The internet is flooded with content. Texts, videos, images — we consume hundreds of pieces of content every day without even noticing it. But, how many of them actually hit the target? As a business, your primary goal is to get noticed, to get heard. So, if the content you create doesn’t resonate with the audience, you are pouring your money down the drain. As a self-funded startup targeting a highly competitive SaaS market, we at Chanty learned firsthand how hard it is to build a solid content marketing process from scratch. Yet, we had no choice but to make
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