How to Manage an Emerging PR Crisis — Before It Spirals Out of Control

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Many business leaders would say that handling a PR crisis is an eventuality. But in today’s always-on world of social media and brand communications, what is already a crisis can get out of hand very easily. The solution may be to leverage social media to get out messages that take control of the situation and give brands a fighting chance to recover quickly. For example, after the incident in which two black men were arrested in a Philadelphia Starbucks, CEO Kevin Johnson apologized in a video shared across the brand’s online platforms. For more ideas on swiftly getting in front
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