How to Measure Organic SEO Traffic

via nickstamoulis    Discuss    Analytics
In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effect of local SEO on search results and more. A site’s rank changes too frequently to be a viable method of measuring your long tern SEO success. Looking at your organic SEO traffic, however, can give you a much better idea of what is going on.

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