Improving Your Email Campaign: The Multivariate Difference

1341 days ago via ActiveDEMAND    Discuss    Marketing
Improving Your Email Campaign: The Multivariate Difference Multivariate testing, at its core, is similar to A/B testing, but differs in that it compares more variables while revealing additional data regarding how these variables actually behave with one another. Much like an A/B test, traffic responding to an email campaign is divided, or split, between variations […]The post Improving Your Email Campaign: The Multivariate Difference appeared first on ActiveDEMAND.

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