The higher you appear on the page for a relevant keyword, the more traffic you will receive.
Why is traffic important? Simple.
The more people you have coming to your site or seeing your information online, the more opportunities you have to complete a sale. If you’re lower on the list, that means your competitors might capture more mindshare and you lose out. Thus, getting a high rank is paramount.
So what are some factors that will help your company show up higher in the search results?