Companies must be aware of how the marketing environment affects their

decision-making processes. Failing to do so could make them face a

potential downfall and even go out of business. On the other hand,

companies could always explore potential revenue opportunities if they

are aware of the marketing environment.



The marketing environment is a mix of factors and forces that impact a

company's ability to succeed while ensuring customers get high-quality

products and services. It is also a combination of micro and macro

environments.



This brief will discuss the micro marketing environment and explain

its purpose.



WHAT IS A MICRO MARKETING ENVIRONMENT?



The micro marketing environment comprises specific forces that are

part of an organization's marketing process but external to an

organization. They can be complex by nature, but the company has the

upper hand and determines how its organization operates within this

environment.



These factors include customers, suppliers, business partners,

vendors ...