Most people using a smart phone right now do it to access their social media feeds. The key takeaway here: LOTS of mobile phone users are on social media daily. They would love to see and click your links there, they would love to share your articles with their friends. But most people cannot do that, your site won't let them. Investing time and effort into ensuring that everything you publish is enhanced for mobile surfing is going to be your most direct approach to solving this massive issue.
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