The role of online social influencers as an opinion leader and consumer decision influencer has been increasingly recognized and leveraged by brands in the last few years. Brands proactively seek these influential social media power users to promote their products on platforms like a blog, YouTube, Instagram, and Twitter. When brands perform outreach marketing with a specific objective such as strengthening their social media followership, driving traffic to their website, or brand engagement effectiveness with reference to earlier branding campaigns, bloggers usually find it difficult to present the data and statistics in a meaningful and an effective manner. If you are
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