Should You Bid On All Three Match Types in AdWords?

1079 days ago via brianleejackson    Discuss    Marketing
This question comes up time and time again with everyone I chat with who is trying to run a successful AdWords campaign. And the short answer is no. There are three major match types when it comes to bidding. Broad Match, “Phrase Match”, and . Broad Match This is the default matching option. With broad match, your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for close variations of your keywords. “Phrase Match” With phrase match, your ad can show when someone
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