Social media in the workplace: Intel, a case study in a nutshell

1144 days ago via Ramkry    Discuss    Social Media
Intel is the world’s largest semiconductor chip manufacturing company. Founded in 1968 and headquartered in Silicon Valley, California, Intel is a global company with its employees spread all over the world.  All the employees work together to make Intel, the world’s largest and a highly valued silicon chip maker company. Intel, the name stands for Integrated Electronics. True to its name, the company has a commendable and highly integrated social media computing infrastructure and tools for use for its employees. It does not stop just at that, the important thing is social media collaboration is quite successful here. In fact, Intel is one of the early adopters of social media which is extensively used by its employees successfully in all the functional domains of the company. From recruiting, talent management to product engineering, social media collaboration at Intel has set benchmark standards in business performance and scores high in employee satisfaction rankings. Intel is a trailblazer in this sphere and is all set to make effective use of social media in the future. An example business challenge at Intel Before I jump to write about a social media collaboration example at Intel or rather a specific challenge faced by Intel Engineers, I would like to thank the authors of the book “Social media at work” who have done extensive studies and interviewing executives at world-class organizations. The author’s study, research, and findings have culminated in writing this book. I have referenced content from this book to write about best practices in social media usage at Intel. The book is available at Amazon. It can be found here at this link. At Intel, solving engineering problems has been a regular challenge. The engineers use the ‘follow the sun’ model. Through this model, work gets passed on from one geographical region to another and work happens 24 hours a day. The real challenge is the absence of asynchronous communication. An instant two-way communication which can help the engineers was missing. This communication bottleneck had to be sorted out and they introduced social computing tools like ‘Wiki’s’ and Forum for social media collaboration. This facilitated the engineers to capture their ideas, talk in real time, record backlog history, build trust with each other and above all collaborate without hindrance. Productivity misconceptions Intel did have its scary moments. For example, bosses do ask their employees “When would you finish your real job?” The mixed opinion is that social media usage does hurt productivity. Intel learned it the hard way. To face such issues, Intel integrated business problems with social media collaboration and developed a proof of concept. Social media collaboration had to be built into its core processes. Please do read our blog post on how  Corporate social network can be made successful. Best practices for social media collaboration at Intel Over the years, Intel, after many rigorous exercises and lessons learned, had compiled some of its best practices for implementing and using social media collaboration in workplaces. Please find them below. The below ... Continue reading
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