This is so true, and yet so many bloggers and website owners miss this point. And the funny thing is that by focusing on the *people* who are coming to your site (and NOT just the hottest key words and search terms), you are putting yourself in a better position to earn something from them- whether a sale, a job request, or even a click on an affiliate ad.

After all, those key words won't pay your bills, but your readers may. And when readers feel like you are providing content just for them (as opposed to "keyword stuffing" for the search engines), then they'll be more likely to return as well.