To build a relationship requires trust and this is much more intense for one in which the two sides most likely have and will never meet. Trust on the Internet is one of paramount importance, especially if that relationship is transactional; where money is involved. Even deeper than that is the fact that Data is the new gold, so almost everything we do on the net needs to be secure.

To build that relationship of trust is not easy, but there has been increasing pressure on website owners to create an environment that allows their users to feel secure. SSL certificates are one key means of doing this, since they assure users that the connection they have to that website is safe.