The Numbers Tell All: The Future of E-commerce Marketing is Visual, User-Generated Content

via erikemanuelli    Discuss    E-Commerce
Both visual content and User-Generated Content (UGC) are commonly cited nowadays for their powerful influence on purchase behavior. It only makes sense that the “next big thing” in E-commerce be the convergence of the two forms.

In the form of testimonials, reviews, ratings and comment threads, UGC addresses E-commerce marketers’ needs to amplify social proof and to manage their shops’ reputations.

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