Many people will tell you that the way you should be marketing your company is the same, no matter what your business.
But actually, the type of marketing that you are investing in or should be investing in largely depends on where your customers come from.
If you are looking to attract global customers, then you should be focusing most of your campaign online.
However, if you are a small business looking to attract the local community things can be a little different. We’ll start with an online business first.