Amazon founder Jeff Bezos once said: “Your brand is what other people say about you when you’re not in the room.” He was emphasizing that a strong brand is every company’s most valuable asset. Social media is one of the best ways to build your brand. But there are hundreds of social media sites, so it can be difficult to know where to invest your attention. Many brands try to split their focus between Facebook and Twitter. Which of these giants is the best for building a strong brand? Let’s look at a few factors to help you choose. Demographic
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