You are squandering your most valuable resource and you don’t even know you are doing it. What resource am I talking about? Your customers! User experience is the single most valuable piece of feedback you can receive, yet it is all but ignored by most webmasters in favor of paid testers and market research. Design is serious business. Failing to have an interface that is attractive and enhanced for customer interaction can lose you a lot of profits. A study done by Adobe found that brands with a focus on design outperformed on the S&P index by 219% over a
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