Web Success Team Blog » Blog Archive » Changing Expectations for Measuring Social Media ROI

2197 days ago via websuccessteam    Discuss    Analytics
Five years ago, all you had to do to show you were a success in social media was deliver a certain quantity of Facebook likes or Twitter followers. Those investing in social media are no longer satisfied with the standard metrics of success. That’s why marketers need to be aware of the trends in success measurement and get on board with utilizing them.

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