The only constant in life is change. For social media, this is especially true since it is constantly changing and evolving. Everyday there is a new change or the introduction of a new platform, which can be overwhelming, especially for CEO’s who generally have a full plate. Unfortunately, some CEO’s have a hard time grasping how social media can really help improve their business and taking the time to learn about a new platform may not be appealing. But in reality, instead of it being a nuisance, it can really be an opportunity to improve their company’s brand as well as showcase their leadership within the company.