Why you should personalise your approach to email marketing automation

571 days ago via RichTWood    Discuss    Marketing

Email marketing automation is a godsend for time poor marketers, we won’t argue with that. However, don’t just sit back and let technology take over entirely while you holiday in the Caribbean. The average prospect’s inbox is full of marketing emails, and your collateral needs to break through the noise in order to get their attention.

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