Last Updated 10th August, 2017It’s the survival of the fittest. We live in an age where Businesses invest major portion of their capital in Sales and Marketing and customers today have a million variants of the similar product. So the question is, How to attract the customers towards your product in this competitive environment and make a mark on every day changing market? First of all, don’t forget you are also a consumer. Working as a marketing specialist myself, I have come across situations where clients almost dropped the idea to buy the product due to information overload. Marketers forget
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