As a personal trainer, your clients will likely see a lot of your content before they make a decision to invest in your services. Your content is everywhere you post; your website, your social media, even the comments you leave and the emails you send to your mailing list. This exposure is called a sales funnel.  People in your audience will be at different stages of their own buyer journey. The job of your fitness website content is to encourage your potential clients at whiche [...]