Remarketing Lists for Search Ads (RLSA): The Tactical Guide

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RLSA (Remarketing Lists for Search Ads) are unique. Unlike most remarketing tactics that rely on display ads, RLSAs work on Google’s search network. This means users have to perform a search before they see RLSA ads. So you could say they’re a quasi-remarketing technique. Either way, they’re effective and easy to use. In this [...]



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