We’re just going to go ahead and pick up where we left off in the
After a questioning process, we reached a S.M.A.R.T.
(SPECIFIC, MEASURABLE, ACHIEVABLE, REALISTIC, TIMELY) GOAL: following
the launch of the new feature, we want to have an increase of a
minimum of 10% in the number of trials created from countries where
Portuguese, Spanish and French are primary languages, monthly, three
months in a row.
Now we can ROLL UP THE SLEEVES AND LOOK FOR WAYS TO ACHIEVE IT.
The feature in question is offering our website's visitors the
possibility to create a trial in their native language. HOW DO WE KNOW
IF THE IDEA WE’RE TURNING INTO REALITY WILL BRING US THE RESULTS WE
WANT? How do we answer this question as soon as possible, basing our
answer on facts?
The solution is: DEFINING A GOOD METRIC AND FOCUS ON ...