Over the last few years, watches have gained significant popularity as a fashion accessory as well as a fitness accessory. Lately, watches are recognized as a status symbol and come with a combination of style and technology. Consumers often choose a watch that gives them the highest utility, and thus consumers’ preferences can be easily observed through their choices. It is found that style, design, and quality have a significant influence on the process of determining preferences. This report aims to help watch manufacturers to understand the true preferences of Indian consumers.
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