Using A/B testing to Improve Your CRO Efforts In this feature, we’re going to briefly outline the basics of A/B testing as it’s used in deciding which web page design, landing page call-to-action or email message will provide the best conversion rates. We will also then explain why using an integrated marketing automation platform that […]The post Using A/B testing to Improve Your CRO Efforts appeared first on ActiveDEMAND.