In the past, if you ran a business you would have not really worried about employing bilingual staff. The chances were that all of your potential customers spoke one language, so communicating with them was easy because you spoke that language too. Today, not having the ability to deal with customers in different languages is usually a mistake. The ability to market to more potential customers This is because employing at least some bilingual staff opens up the chance for you to access a much bigger pool of potential customers, and do so in a much more effective way. It
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