Inbound marketing for B2B brands isn't easy to do, let alone perfect. You face the challenge of simultaneously engaging leads on a personal level, educating them on complex services and scaling these efforts to reach a wide audience. Most importantly, you need to tackle the apathy that consumers may feel towards your brand to build a genuine and meaningful connection.
As consumers grow increasingly attached to their smart devices, B2B marketing professionals need to find a way to use this to their benefit. We think video content could be the answer to many of their problems. Interested? Read on to discover five benefits...