Search Engine Optimization (SEO) gained popularity in the 1990s.
Two decades later, the likes of Google and Bing still work around it which has made it so popular.
But do you know that SEO is no longer the only game in town today?
Well, experts have identified the rise of voice search which is quickly transforming search engines into answer engines. This is a different strategy that is now being referred to as Answer Engine Optimization.
This article will help you understand the difference between AEO and SEO, and how SEOs go about optimizing for answer engines.