Counting carbon could be fashion’s new counting calories, says GlobalData

94 days ago via Fashionedits    Discuss    Lifestyle
Press Release – GlobalData As an increasing number of fashion firms pledge to reduce their carbon footprints, innovators are responding with new tools for brands and manufacturers to hold themselves accountable and help shoppers make better purchasing decisions, says GlobalData, a leading data, and analytics company. Beth Wright, Apparel Correspondent at GlobalData, says: “Innovators are …

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