In a business context, the term agile is often linked to project

management or, more specifically, software development. However, this

concept quickly spread through various industries and made companies

quick, responsive, and adaptive to new data.



But how are agile

[https://activecollab.com/blog/project-management/agile-project-management]

and marketing connected? They have merged into agile marketing, which

helps departments design and implement new campaigns, boost sales, and

build their market presence. Agile marketing ensures team leaders

[https://activecollab.com/blog/project-management/how-to-be-good-team-leader]

cope with the increasing pressure of delivering better results.



If you want to learn how agile marketing works and what approach it

takes, we have prepared a short guide to help your team increase

productivity and overall success.



AGILE MARKETING DEFINITION



Agile marketing applies agile values and principles to the marketing

team's work. At its core, agile methodology ...