You already know that potential customers will trust your business

more if they hear about it from satisfied existing ones. The same

logic applies to employees. Potential job candidates are more likely

to trust the opinions of your current employees than the messages

you're trying to convey through your "official" marketing efforts.



You have probably also noticed how much effort is put into employer

branding [https://universumglobal.com/library/ebnow2020/] by the

companies that end up being the most attractive for job seekers. Why

is that?



Your company's reputation as an employer directly impacts the type of

candidates that are interested in working for you. The trick is to

convince the potential candidates that your job conditions and company

culture are accurate as you market them to be.



What employees think of your company is the key to attracting and

keeping the top talent, and that's why businesses are increasingly

turning to employee testimonials as a go-to move in recruiting

strategy.



Read ...